Mattel Sets Digital Toy Collection for Masters of the Universe

Mattel has aligned with Cryptoys, a new NFT platform that combines toys, gaming and entertainment, for a collaboration based on the Masters of the Universe series.

The collection of limited-edition digital action figures will feature 12 fan-favorite characters, with the first release including He-Man/Prince Adam, Evil-Lyn, Battle Cat/Cringer and Tri-Klops. The Masters of the Universe collection is the first brand to launch on Cryptoys’ NFT platform as part of its multiyear, global partnership with Mattel.

The collection launches on November 9. Over the coming months, additional characters such as Orko, Teela, Beast-Man, Trap-Jaw, Skeletor, Sorceresses, Panthor and Man-At-Arms will be released as digital action figures.

“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high consumer awareness level and strong collectability value,” said Mike DeLaet, global head of digital gaming at Mattel. “As the first toy company to launch NFTs and the only toy partner on the Cryptoys platform, we are thrilled to bring this project to life, bridging the gap between traditional toys and the future, providing fans of all ages a new way to experience He-Man and Masters of the Universe.”

“Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to kick off our partnership with Mattel,” said Will Weinraub, CEO and co-founder at OnChain Studios. “We’re excited to bring these beloved characters to life as Cryptoys, giving fans a new way to collect and play, ushering in a new era for the world of toys.”