Mattel, Outright Games Partner for Console & PC Games

Mattel has entered a multiyear strategic partnership with Outright Games to develop and launch a slate of console and PC games based on its iconic brands.

The partnership begins with three new games coming before the end of this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets and Barbie Project Friendship.

The collaboration with Outright Games underscores Mattel’s strategy to deepen engagement in the digital games sector. In 2023, Mattel Digital Games achieved a milestone of 48 million monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged.

“Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said Mike DeLaet, global head of digital gaming at Mattel. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”

Stephanie Malham, managing director at Outright Games, commented, “At Outright Games, we pride ourselves in expanding the worlds of iconic IPs into cherished video games. Working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises. We are so excited to see this relationship evolve as we move forward to bring Barbie, Monster High and Matchbox fans of all ages a fresh and exciting way to enjoy these beloved franchises.”