Mattel & Minecraft Launch Camp Enderwood Map

Mattel and Minecraft have launched the new Minecraft Creator Series Camp Enderwood map, featuring new mini games and characters.

Available for free on the Minecraft Marketplace, the map allows visitors to try marshmallow roasting, horseback riding, archery, disco dancing, a scavenger hunt and more. Mattel will also release action figure packs with exclusive in-game items accessed via codes.

Camp Enderwood features new characters as well as fan favorites, including Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit and the Yeti. Half of the roster will be released as toys this spring, with the remainder to debut this summer. Accessory pieces will be swappable between action figures and will be available for free digitally in the Minecraft Character Creator.

The new map is developed in partnership between Mattel, Minecraft and Cyclone Designs.

“Mattel is committed to providing fans of our iconic brands with new channels to experience their favorite characters and storylines,” said PJ Lewis, global head of action figures at Mattel. “In partnership with Minecraft, we are thrilled to bridge new connections between the physical and digital worlds. Camp Enderwood is the place where those scary campfire stories are true, and we cannot wait to share it with Minecraft fans.”

“We are proud to partner with Mattel on bringing Camp Enderwood to life,” added Federico San Martin, director of consumer products at Minecraft. “Minecraft is focused on bringing our community thoughtful experiences through fun and engaging activities in new and exciting ways. We believe the unique and vibrant cast of characters within the toy line and DLC reflects the diverse and inclusive community of Minecraft.”