Mattel & Milestone Join Forces for Hot Wheels Game

Mattel and Milestone, a global racing game developer, have partnered for Hot Wheels Unleashed, a new arcade-style racing game.

Hot Wheels Unleashed offers players the chance to drive the cars as if they were playing with the die-cast toys. The gameplay includes races, a choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins, and tracks set in everyday-life locations with special track pieces and interactive items. The game also features a Track Editor that lets players customize tracks in any game environment and share them with the game’s community.

The game, which is available for pre-order, is scheduled to launch on September 30 on PlayStation5, PlayStation4, Xbox Series X|S, Xbox One consoles, Nintendo Switch and PC. Mattel and Milestone are introducing a variety of different versions of Hot Wheels Unleashed globally.

Andrew Chan, head of digital gaming at Mattel, said: “We continue to focus on engaging consumers with our brands through gaming platforms. Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. Milestone’s expertise in racing game development has enabled us to transform the Hot Wheels brand into a compelling console and PC gaming experience for both current Hot Wheels fans and gamers who may be rediscovering the iconic brand.”

Michele Caletti, executive producer at Milestone, said: “Like many other team members who worked on the game, I’ve been playing with Hot Wheels since I was a child, and today I’m still a hungry Hot Wheels fan and collector. This is the reason why we’re all so committed in delivering the purest and most authentic Hot Wheels gameplay experience ever in a videogame. We owe it to the Hot Wheels community and to our inner children.”