Mattel Inks Multiyear Agreement with SpaceX

Mattel has signed a global multiyear agreement with SpaceX to create and market products under its Matchbox property.

SpaceX-inspired toys will begin to release in 2023. “As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in all kids,” said Nick Karamanos, senior VP of entertainment partnerships.

In addition, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform.

This marks SpaceX’s first deal with a global toy company.

“We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,” Karamanos added.

“At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not,” said Brian Bjelde, senior VP at the space company. “We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts.”