MarVista Signs Yo-Kai Watch Deal with Disney XD Latin America

LOS ANGELES: MarVista Entertainment has licensed the broadcast rights for season two of Yo-Kai Watch to Disney XD Latin America, which also picked up the rights to Yo-Kai Watch: The Movie.

The second season of the Yo-Kai Watch series introduces new characters and a new watch. Yo-Kai Watch: The Movie is the first English-language film based on brand creator LEVEL-5 abby’s global animation and game phenomenon. The movie premiered in the U.S. this past November in prime time on Disney XD and on Netflix, following a limited theatrical run at some 300 theaters nationwide in October.

Additionally, MarVista’s Yo-Kai Watch pan-Latin American licensing agent, Tycoon Enterprises, secured new deals for the brand’s consumer-products program. Yo-Kai Watch products from 23 new licensees will launch across Latin America in early 2017. This includes products in categories such as outerwear, pajamas, underwear, swimwear, back-to-school, stationary, notebooks, confectionary, home, toys and games.

“MarVista was thrilled with the initial response from audiences when Yo-Kai Watch premiered across all five of Disney XD Latin American feeds last June, building an incredible fan base for this multiplatform property throughout the region,” said Fernando Szew, the CEO of MarVista Entertainment. “Our licensing agent, Tycoon Enterprises, has also been extremely successful in building the licensing, merchandising and retail program across the territory and continues to expand in 2017 with new deals and product rollouts.”