Maria Bonaria Fois Takes on New Role

Maria Bonaria Fois has taken on a new role as president of Digitoonz Media & Entertainment’s new European office in Madrid, Spain.

Fois brings over 25 years of experience in the animation industry to the role, having previously held key leadership positions at BRB International and Mondo TV Studios, where she served as CEO for the past 16 years.

In her new role, she will lead Digitoonz’s expansion in Europe, with a strong focus on developing original IPs, pursuing co-productions and acquiring content for distribution. She will also work to strengthen the company’s 2D and 3D animation, VFX and video game series, with the goal of positioning Digitoonz in the European entertainment industry, using a 360-degree business model that includes the production of animated and live-action series and feature films, distribution, service offerings, licensing and merchandising.

To set up the Madrid office, Digitoonz received the support of Invest in Madrid, the investment promotion agency for the Community of Madrid.

“The opportunity to lead the company’s expansion into Europe, starting with our new office in Madrid, fills me with enthusiasm for the future,” Fois said. “By choosing Madrid as our European office, we are positioning Digitoonz at the heart of one of Europe’s most promising animation markets. Madrid offers a unique blend of cultural diversity, creativity and strategic support that aligns perfectly with our goals. This new stage is filled with opportunities, and I look forward to working closely with our team to make this journey a success.”

“Opening an office in Madrid aligns with our long-term vision for growth and innovation in the animation industry, given Spain’s emergence as a hub for high-quality content production and its booming audiovisual sector,” said Vikas Kumar, CEO and founder of Digitoonz. “We are thrilled to have Maria on board, given her extensive experience and leadership in the field. Her expertise will be critical as we seek to expand our reach, collaborate with local talent and deliver world-class content to audiences around the world. This expansion into Madrid represents not just a new chapter for Digitoonz but also a commitment to contributing to and benefiting from the flourishing audiovisual landscape in Spain.”

Luis Socías, general director of Invest in Madrid, added, “Digitoonz’s decision to invest in the Community of Madrid highlights the crucial role that foreign investment plays in economic growth and in the development of ecosystems for innovation and talent. The audiovisual sector, in particular, is one of the industries we are promoting, and it not only enriches our cultural landscape but also represents a high-value-added industry. We are delighted to have contributed to their decision to establish themselves in the Community of Madrid, and we look forward to continuing our collaboration to help them grow and thrive in our region.”