9 Story Brands is expanding Lu & The Bally Bunch into the publishing realm with two books from Random House Children’s Books slated to release on July 8.
In addition to the debut of Color and Play with Lu & The Bally Bunch and Bug Hugs in July, a Tabbed Board Book is planned for spring 2026 and additional formats are in the pipeline, including hardcover picture books, Little Golden Books, leveled readers and more.
Lu & The Bally Bunch follows Lu, a playful ladybug, and her Bally Bunch friends as they navigate the big feelings and little challenges of preschool life. It serves as a celebration of friendship for preschoolers.
The series is produced by 9 Story Media Group and Brown Bag Films, with the participation of Warner Bros. Discovery and CBC. It is created and directed by Brown Bag Films’ Nicky Phelan (Vampirina, Bing, Octonauts). 9 Story Distribution International handles global distribution of the series, and 9 Story Brands holds the global merchandising rights.
“Lu & The Bally Bunch is a hilarious and heartwarming series that celebrates curiosity, friendship and the everyday dramas of a 3-year-old experiencing preschool for the first time,” said Kristin Lecour, VP of consumer products at 9 Story. “We’re thrilled to bring Lu’s world to life through engaging books that will inspire young readers. This publishing program from Random House Children’s Books is a perfect extension of the brand, giving families new ways to connect with Lu and her adventures.”