Lost in Oz Franchise Extends onto the Blockchain


Bureau of Magic, IP owner and creative producer of the Daytime Emmy Award-winning series Lost in Oz, is set to launch Passport to Oz, a membership-based, community-powered experience on the blockchain.

Passport to Oz will deliver exclusive animation, toys and immersive fan experiences across the franchise, which will be accessed via the Passport to Oz NFT. The project incorporates emerging technologies with the help of Bluescape, Simba and Toybox.

Purchase of the Passport to Oz NFT unlocks an exclusive animated short film starring Dorothy and Toto, digital toys and collectibles optimized for 3D printing and access to a yellow brick road map full of other digital and physical surprises. If NFT sales reach their target, each Passport to Oz will become an early-access movie ticket for the next Lost in Oz feature film.

Passport to Oz will be available on its own website, as well as Simba’s NFT marketplace. Its launch is expected to come in June.

“The Oz books are multi-generational, timeless stories that have been shared and enjoyed by families for over a century,” said executive producer Mark Warshaw. “Through our co-viewing series Lost in Oz and now with the Passport to Oz, we remain true to these values and the rich history of the Oz storyworld. It was always our goal to create a community-powered Oz that embraces creative independence and technological innovation, and now we can realize that vision.”

“The Passport to Oz is an inclusive celebration of the Oz story,” said executive producer Abram Makowka. “It’s an easy entry point for kids and families to dive into a magical storyworld we’re building within Web 3.0.”

All former and current Lost in Oz cast and crew are eligible for an exclusive “Emerald Edition” Passport to Oz collectible. Warshaw notes, “The Bureau of Magic may be the credited creators of this series, but we aren’t the only people who put their heart and skills into the story, and we want to recognize that.”