Llama Llama Lands European Licensing Agent


Genius Brands International has appointed Brandgenuity as Llama Llama’s licensing agent for the U.K., Ireland, Spain, Hungary, Poland and Romania.

Based on Anna Dewdney’s best-selling and award-winning Llama Llama book series, season one of the animated preschool show of the same name features the voice talent of Jennifer Garner as Mama Llama. The series debuted worldwide in 20 different languages on Netflix in January 2018.

Llama Llama’s U.S. licensing partners include Scholastic (book fairs), PhatMojo (toys, figures, playsets, plush), Bendon Publishing (branded coloring and activity books), Kurt Adler (branded Christmas ornaments), Creative Converting (party goods), Cuddle Barn (animatronic plush toys), Intimo (sleepwear), Prime Party (online party supplies) and Myself Designs/Myself Belts (belts). Genius Brands International is also collaborating with Kids Preferred to develop a line of Llama Llama plush. New products for the brand are expected to roll out at retail later this year and throughout 2019.

“With 20 million books in eight languages sold worldwide, not to mention the continuing success of the first season of the animated series around the globe on Netflix, Llama Llama has proven to be a concept that engages people of all ages and appeals to a wide range of licensing partners as a result of that broad popularity,” said Genius Brands International’s senior VP of global consumer products, Lloyd Mintz. “We look forward to working with Brandgenuity to engage new partners across Europe to develop a robust range of products that will appeal to parents and their children that authentically represent the concept, characters and relationships originally developed by creator and author Anna Dewdney.”

Llama Llama has all the ingredients for a licensing hit,” added Teri Niadna, the managing director at Brandgenuity Europe. “It’s an established property with adorable characters, great stories and engaging storytelling that offers exciting opportunities for our partners in the region. We can’t wait to get started!”