Little Charmers Lands European Licensing Agents & Broadcasters

TORONTO: Corus Entertainment’s Nelvana has signed a trio of new licensing agents and two broadcast partners in Europe for its preschool brand Little Charmers.

Representing the brand’s licensing and merchandising program in France will be francetv distribution, with the show airing on France 5’s Zouzous morning block. In Italy, Discovery Italia has been granted the rights to manage the title’s licensing and merchandising business. Little Charmers premiered on Discovery Italia’s free-to-air kids’ channel Frisbee in September.

Additionally, Megalicense is set to build the licensing program for Little Charmers within Russia and CIS territories.