Licensing Expo Spotlight: Mondo TV

At Licensing Expo, Mondo TV is putting a major focus on the live-action Heidi Bienvenida and animated Robot Trains.

“Both shows have strong content with wide-ranging appeal, offering diverse opportunities for rich product development across a number of categories,” says Valentina La Macchia, the director of consumer products. These brands are “gaining strong audience interest in an increasing number of territories.”

Another L&M highlight is Invention Story, an animated series that is slated for delivery next year. La Macchia says that there is such “enormous potential for Invention Story across both play and learning-related licensed product that [co-pro partners] Henan York Animation and Mondo TV have already committed to five seasons. This is not just a vote of confidence for the series itself but is also encouraging for licensees.”