Licensing Expo & NATPE Budapest Spotlight: Studio 100 Media

LAS VEGAS/BUDAPEST: Toys and publishing are currently the top categories for Maya the Bee and Heidi, both of which are being presented by Studio 100 Media at Licensing Expo.

“Maya and Heidi are properties tailored for L&M exploitation,” says Christophe Drevet, the company’s international consumer products director. “Broadcast in more than 140 countries, both brands are known worldwide. Not only do kids show a strong affection for those brands, they also benefit from a full endorsement [from parents].” Drevet notes his desire to bolster the textile and live-entertainment categories for Maya and says Heidi would benefit from increased activity in the textile and fast-moving consumer goods spaces.

In addition, Studio 100 is showcasing the girl-skewing property K3. The company will also be at NATPE Budapest talking to CEE buyers about these properties.