Konami Cross Media NY & PhatMojo Pact for Yu-Gi-Oh!

Konami Cross Media NY has named Los Angeles-based PhatMojo as the new master toy licensee for the Yu-Gi-Oh! brand.

Per the agreement, PhatMojo will produce a full range of Yu-Gi-Oh! toys at different price points, including playsets, action figures, plush toys and role-play items. The new Yu-Gi-Oh! toy line is slated to launch in 2022 for the holiday season at retailers in the U.S. and Canada.

Jennifer Coleman, VP of licensing and marketing at Konami Cross, said: “PhatMojo is one of the fastest-growing toy and brand management companies, and we are excited about our new partnership with a company that prides itself on creativity and connecting fan communities. This new deal with PhatMojo will allow fans to reengage with their favorite characters from the Yu-Gi-Oh! anime series and add a whole new level to their trading card game play,” said Coleman.

Bill Graham, chief business development officer at PhatMojo, added: “Yu-Gi-Oh! is a cultural phenomenon, and we’re thrilled to work on such a powerful entertainment franchise. We’re honored to partner with Konami Cross Media to bring Yu-Gi-Oh! to the top of the toy world.”