Winsing Unveils New IP, Toy Line


At the Winsing 2021 New Toy Line Rollout Conference earlier this month, Winsing Animation unveiled the IP Super10 and rolled out its latest line of toys.

Co-developed by Winsing and the South Korean toy company Young Toys, Super10 tells the story of a group of kids who unintentionally awaken the titular beasts from thousands of years ago while on a journey into the past to collect the long-hidden Archean Stones.

The first season of Super10 is set to launch in China on September 30. The fourth season of Team S.T.E.A.M.!, meanwhile, is set to premiere in China on October 1.

Winsing’s new toy series includes such properties as Super10, GOGOBUS and GG Bond: Dino Diary. For the Super10 collection, each toy for the series can be switched from a warrior to a dinosaur/beast form. GOGOBUS toys have landed on Amazon.

To promote the new content and products, Winsing has scheduled diversified marketing plans throughout media distribution, online and offline promotion and activities.