Tuesday, June 15, 2021
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Karma’s World Expands L&M Roster


9 Story Media Group and Karma’s World Entertainment have lined up multiple partners to build out the global licensing program for the new animated series Karma’s World.

New partners include Haven in Australia and New Zealand, The Wizards in France, TBR—The Brand Residence in Germany, BLA! Boutique Licensing Agency in the Nordics and Eastern Europe, License Connection in Benelux and Lotus in Latin America.

Planeta Junior is on board for Spain, and Retail Monster was previously announced for the U.K. Global partnerships are in place with Scholastic and Mattel.

9 Story Brands will work closely with the international agents to develop regional licensing programs across apparel, accessories, back to school, HBA, role play, arts and crafts and more. 9 Story will be supporting each territory with localized YouTube, social media and PR strategies as well as working alongside Mattel and Scholastic to build out regional approaches specific to each market.

Karma’s World is based on a concept created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges (Fast and Furious franchise, Fear FactorCrash). It is set to premiere globally on Netflix later this fall.

“We are thrilled to join forces with Haven, The Wizards, TBR—The Brand Residence, Planeta Junior, BLA! Boutique Licensing Agency, License Connection and Lotus, to turn Karma’s World into a leading global brand,” said Kristin Lecour, co-VP of consumer products for 9 Story. “Working with this team of best-in-class agents to develop bespoke programs alongside licensees, retailers and marketing partners will ensure success at a regional level. With the brand’s powerful messages about empowerment, self-expression, and using your voice to change the world, we are excited for Karma’s World to make its mark internationally.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.


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