A collection of Peter Rabbit-inspired clothing, rainwear and footwear for babies and children up to the age of 6 launches at the U.K. retailer Joules this month.
The deal was sealed by Silvergate Media, the global licensing agent for Peter Rabbit on behalf of Penguin Ventures. The 22-piece collection combines Beatrix Potter’s classic illustrations with Joules’ own signature floral print. Items available for babies 0 to 24 months include babygrows, appliquéd sweatshirts and knitted leggings. For the 1-to-6 set, there are raincoats, t-shirts, rainboots, dresses and coats.
“We’re incredibly proud of the new Peter Rabbit Collection that Joules is launching this summer,” said Thomas Merrington, creative director at Penguin Ventures. “As a much-loved lifestyle brand inspired by the British countryside, Joules’ mission to make the ordinary extraordinary chimes with the values of Peter Rabbit and we’re delighted to bring the character’s own brand of mischief to Joules customers.”
“It’s been a real pleasure to collaborate with such a beloved and iconic brand as Peter Rabbit and we hope the collection brings something very fresh, fun and distinctly Joules,” said Laura Douglas, director of design at Joules.