JoJo Siwa On Board Nickelodeon Licensing Program

NEW YORK: Nickelodeon has signed an exclusive licensing deal with JoJo Siwa (Dance Moms) to develop a collection of consumer products inspired by the 13-year-old singer, dancer, actress and social media personality.

Nickelodeon is looking for major merchandising and promotional partners across such categories as apparel, home furnishings, toys and publishing. Siwa is slated to perform her new single “Boomerang” at this year’s Nickelodeon HALO Awards on November 27. She also appears in an episode of TeenNick Top 10, which premieres tonight, and in encores of Nickelodeon’s Ultimate Halloween Haunted House special airing this weekend.

“JoJo Siwa is a great young talent who our audience loves because she is a positive role model and is happy being a kid,” said Pam Kaufman, the chief marketing officer and president of Nickelodeon Consumer Products. “Her fresh, signature style reflects her fun and vibrant personality, and we are so happy to welcome her to the Nickelodeon family.”

“I am super excited to partner with Nickelodeon to release my line of consumer products,” added Siwa. “I love Nickelodeon so much and I know that what they create will reflect my personality and everything I love!”