JoJo Siwa & Bhooshan’s Junior Team for Digital Content

JoJo Siwa has partnered with kids’ entertainment company Bhooshan’s Junior to develop original animated digital-first content.

“Animation has always been a huge passion of mine and one of my favorite parts of my career growing up, so partnering with Bhooshan’s Junior is incredibly exciting,” Siwa said. “I’m involved in every step of the animation process, from creative development through execution, and we’ve already come up with some amazing ideas and designs that I can’t wait to bring to life in a whole new world of JoJo animation.”

Siwa has built a global franchise spanning music, television, live touring, publishing and consumer products, reaching an audience of nearly 75 million followers worldwide and generating billions of streams and views.

The partnership brings together her reach with Bhooshan’s Junior’s knowledge and digital-first approach to building and scaling kids’ and family content.

“At Bhooshan’s Junior, our vision has always been to create globally relevant kids’ IPs that resonate with audiences around the world,” commented Sarath Bhooshan, founder and CEO. “Partnering with a globally recognized creator like JoJo Siwa allows us to combine strong, character-driven storytelling with cultural authenticity and global ambition. This collaboration marks an important step in building meaningful, long-term kids’ franchises for audiences worldwide.”