Jetpack Expands Into Licensing & Brand Management

Jetpack Distribution is building out its business to cover global entertainment brand management, including the development of licensing and merchandising plans.

Jetpack now offers worldwide content distribution as well as ways to generate ancillary revenue through a variety of brand extensions and channels, including retail, toys, publishing, digital, gaming and events.

Stephen Toye Green has been tapped as a strategic advisor to help develop the new division. Toye Green has worked with ITV Studios, Hasbro, Corinthian Entertainment, Galleon Holdings, Chorion and more. He is an expert in multiplatform IP development, including global ancillary rights exploitation, content production and distribution in the kids and family sector.

CEO Dominic Gardiner said: “This is a boutique service for each IP owner and creator and will be individually tailored to the different needs of each brand, also depending on where it is in its life cycle. Stephen has an incredible depth of knowledge and a wealth of experience to help shape this exciting new transition. As always, we are committed to partnering with creators and helping them grow.”

Toye Green added: “Jetpack helps producers realize the potential of their shows through distributing them globally. This is a strategic relationship, so offering brand management is a natural progression. Partners can maximize the ancillary revenue potential of their TV shows and become a bigger entertainment brand.”