Industry Vets Launch Mischievous Wolf

Mischievous Wolf, a new globally focused brand and communications agency supporting a roster of clients in the consumer products, entertainment and charitable sectors, has launched.

The company is spearheaded by creative executives Phil Marshall, Andrew Woolnough, Michelle Matthews and Dawn Wilson, formerly of Oakwood Agency. The launch coincides with the move to a new Bristol office space, alongside making a key ex-Disney hire in the U.S. to round out its executive team.

Los Angeles-based Brian Klotz joins Mischievous Wolf after stints leading communications teams in video game publishing and streaming and after spending nearly fifteen years with The Walt Disney Company in global distribution. Klotz has been tapped as managing director for North America.

Mischievous Wolf launches with a team of 11 and a client roster that includes Hasbro, Pokémon, Keter and Perfetti Van Melle.

“In this exciting new chapter, we are all united by a singular goal of producing fearless creativity fused with strategic thinking,” said Marshall, who serves as head of mischief. “Our mission is to reshape perspectives, unlock untapped potential and deliver a strong ROI. All this magic is done by being collaborative, having a sense of humor, and by being planet-friendly.”

Woolnough, chief imagination officer, added, “We’re leading a charge to make a difference and unlock passions in the family, entertainment and lifestyle sectors. Bold, fresh ideas drive the creativity in these industries from top to bottom, and we can’t wait to play our part in that whilst making a little creative mischief along the way.”