Disney Celebrates 100 Years with New Product Collaborations


Disney Consumer Products, Games and Publishing has lined up a host of new global product collaborations to commemorate The Walt Disney Company’s 100th anniversary.

Collaborators for the centennial celebration include fashion and accessories brands such as Coach, footwear brands such as adidas, jewelers such as Pandora and multiple toy manufacturers, including Mattel, Hasbro and Funko. Additionally, Givenchy debuted a line featuring Oswald the Lucky Rabbit.

The shopDisney website launched its Disney100 Platinum Celebration Collection in December, including the Mickey Mouse Ear Hat with a platinum touch. Other collections will roll out throughout the year, including the Disney100 Oswald Collection, Disney100 The Eras Collection and Disney100 Decades Collection.

Disney Publishing has a variety of celebratory titles available for preorder, including Walt Disney: An American Original, Commemorative Edition; The Official Walt Disney Quote Book; Art of Coloring: Disney 100 Years of Wonder; and The Story of Disney: 100 Years of Wonder, by John Baxter, Bruce C. Steele and the staff of the Walt Disney Archives.

Other books available for the centennial celebration are The Disney Book of Maps (Bonnier) and My First Bedtime Treasury: Disney 100 (Scholastic). Classics such as The Art of Walt Disney: From Mickey Mouse to the Magic Kingdoms and Beyond (Abrams), Disney 100th: Little Golden Book Library (Penguin Random House) and The Disney Book (DK) will be released as revised editions with new covers.

Disney also has plans to celebrate its 100th anniversary with updates and new content for various popular video games, including Disney Dreamlight Valley and Disney Mirrorverse. The mobile game Disney Emoji Blitz will begin the celebration with new limited-edition emojis releasing throughout the year, including Platinum Mickey.

Online, fans can share their favorite Disney, Pixar, Marvel, Star Wars, 20th Century and National Geographic memories using the hashtags #ShareTheWonder and #Disney100. The celebration will showcase fans’ favorite stories and characters with monthly themes. The monthly “Wonder of…” celebration kicked off by shining a spotlight on the Wonder of Mickey Mouse and Minnie Mouse. Throughout January, special collaborations will honor these two characters, as well as a special National Polka Dot Day with Minnie Mouse. The month-long celebration will culminate in Anaheim, California with the launch of the Disney100 Celebration at Disneyland Resort, which includes the opening of Mickey & Minnie’s Runaway Railway on January 27, 2023. On the last Wednesday of each month, additional information about future themes will be shared on the Disney Parks Blog and Disney Parks social platforms.

The LEGO Group and Disney will commemorate the 100th anniversary together by inviting families to share the wonder of storytelling, imagination and creative play that LEGO Disney has inspired over the 24 years since it launched.