Hoho Entertainment On Board Mimi and Bibi Vlogs

LONDON: Hoho Entertainment has teamed up with Belgium’s Grid Animation for the co-production of a series of animated video blogs based on the multimedia girls’ fashion brand Mimi and Bibi.

The companies have already produced a full episode of the property, which was originally created by Dan Good (Wissper). The brand, meant for females between the ages of 6 and 10, centers on two sisters who view the world very differently. It began as an interactive iPad app. The 26×5-minute Mimi and Bibi vlogs will become available on the Totally Tween website in the U.K. Hoho will be looking to secure additional digital platforms and broadcaster partners for the brand.

Oliver Ellis, joint MD of Hoho Entertainment, said: “Mimi and Bibi is edgy and funny and perfect for the tween audience. The series has already received a great reception at Cartoon Digital in Luxembourg, as the short format and concept of two animated characters vlogging makes the series ideal for digital platforms and we know that this is how girls are increasingly consuming their content.”