Hershey Collaborates with Snoopy & Friends

Hershey is gearing up for Valentine’s Day with Snoopy & Friends-themed products.

New Hershey’s Kisses Milk Chocolates featuring Snoopy & Friends foils are hitting the shelves this month in bags and heart-shaped boxes. A variety of popular Peanuts characters appear on the candies’ 18 different foils.

“Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang,” said Scott Shillet, VP of global hardlines and promotions at Peanuts. “Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey’s Kisses, is the perfect way to add a little sweetness to the Valentine’s Day season.”

More holiday-themed candies returning to the shelves include Cadbury Caramello Miniatures; Reese’s Peanut Butter Hearts; chocolate-dipped, strawberry-flavored Hershey’s Kisses and more.

“No matter how you plan on celebrating Valentine’s Day or who you plan on celebrating it with, our Valentine’s Day products are guaranteed to make the day a little sweeter,” said Brian Jones, senior associate brand manager for Valentine’s Day at The Hershey Company. “From fan-favorites like our returning Hershey’s Kisses Chocolate Dipped Strawberry candies and new innovations like our Hershey’s Kisses Milk Chocolates with Snoopy & Friends foils, our lineup makes every moment more loveable.”