Guru Studio Taps Haven Licensing for Series in Australia

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Guru Studio has appointed Haven Licensing as its licensing agent in Australia for True and the Rainbow Kingdom and Pikwik Pack.

Haven will lead the licensing program for the brands in Australia across all consumer products and licensing and merchandising, including toys, games, apparel, accessories, publishing, food and drink, housewares and live events.

True and the Rainbow Kingdom’s consumer products will begin their rollout in Australia with a full line of toys from United Smile and distributor Big Balloon next month at Target. Haven has also signed Caprice for apparel, with daywear and nightwear set to be released later this year.

Australians can watch True and the Rainbow Kingdom’s fourth season on 9G0! and stream Pikwik Pack on Disney+.

“We’ve seen incredible demand for True and the Rainbow Kingdom and Pikwik Pack products,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “We’re looking forward to working with the very accomplished team at Haven to continue building these brands in Australia.”

“We are thrilled to be working with the incredibly creative team at Guru Studio and to be partnered with Channel 9 bringing this wonderful show to Australian families,” said Tom Punch, managing director at Haven Global.