Grizzy & the Lemmings Lands New L&M

HARI has secured new L&M deals for its hit comedy Grizzy & the Lemmings with KFC, Fashion UK and UHU.

Fast food restaurant chain KFC is set to bring the series to its 300 restaurants across France from August 26 to October 8. An estimated half a million books with activities and stories adapted from episodes will be given away with individual purchases of the P’tit Bucket kids’ meal.

In EMEA, HARI has partnered with Fashion UK to create apparel product lines featuring artwork from the series. This will include daywear, t-shirts, sweatshirts, joggers and trousers, nightwear, accessories, footwear and more for babies and kids. From Q4 of this year, the products will be available in a range of independent and major chain stores across the world.

HARI has also partnered with craft brand UHU. From December 2024, limited edition glue sticks featuring Grizzy & the Lemmings artwork will be available to buy in all 726 Leclerc stores across France. Dedicated visual materials will be created, and customers will be able to scan QR codes in store directing them to UHU’s website, where extra Grizzy & the Lemmings-themed content will be available.

Corentin Besse, brand manager at HARI, says: “With Grizzy & the Lemmings being a top three kids series on many channels worldwide, a top ten kids show on Netflix worldwide and with season four coming in Q3 this year, we are really elevating our licensing and merchandising program. The series has huge traction around the world, and these high-profile, high-quality partners really attest to that. Grizzy & the Lemmings brings joy to kids and families, and our licensing program extends that joy to activities outside of the home.”