Gregory R. Little Returns to Rainmaker Entertainment


VANCOUVER: Rainmaker Entertainment, the animation studio behind the first-ever CGI series ReBoot, has appointed seasoned executive Gregory R. Little to the newly created position of senior VP of content, marking his return to the company.

In his new role, Little will anchor both the creative and strategic sides of Rainmaker’s content efforts. He will oversee creative development, content strategy and sales. Little’s remit includes the development of business strategies that utilize emerging platforms and new distribution models to the company’s advantage. He will be based in Los Angeles and will report to Michael Hefferon, Rainmaker’s president and chief creative officer.

The appointment takes immediate effect and represents Little’s return to Rainmaker, where he previously served as the company’s head of development and as executive producer on Rainmaker’s first 3D CG-animated theatrical release, Escape from Planet Earth, which he brought to the company as a pitch and developed. During his time at Rainmaker from 2005 to 2009, Little spearheaded the company’s activities in original content creation, especially in theatrical features. From 2010 to 2014, Little served as executive producer and head of the U.S. operations of Dublin-based Brown Bag Films.

“Greg returns to our Rainmaker family at a time of great expansion for the company as we continue to grow the development and production of new intellectual properties and further build our service business for leading entertainment companies,” commented Hefferon. “We look forward to benefitting from Greg’s creative talents and business expertise in the development of film and television projects for both Rainmaker and Mainframe Entertainment.”

“I’m inspired by the growth Rainmaker and its Mainframe division have experienced under Michael’s leadership since the company’s initial launch into the feature business with Escape from Planet Earth,” Little added. “This is an exciting time to rejoin the company and I’m looking forward to working together with Michael and the rest of the team to create more great entertainment content that we can leverage in new business models and platforms.”

The company is preparing for the theatrical release of Ratchet & Clank, based on the Playstation video game franchise from Sony Computer Entertainment America. Mainframe, the company’s TV division, is completing production on the Bob the Builder animated preschool series for HIT Entertainment.