Gershwin Acquires Live Touring Rights for Rainbow Rangers

Genius Brands International has licensed the live touring rights for the Nick Jr. preschool series Rainbow Rangers to Gershwin Entertainment.

As per the deal, Gershwin Entertainment will create live touring shows across North America for the animated show. The theater production of Rainbow Rangers is slated to debut in 2019 and is timed to coincide with the brand’s U.S. licensing program launch, which will include more than 300 product SKUs at retail across the U.S.

“Young children are already clamoring for all things Rainbow Rangers,” said Todd Gershwin, founder of Gershwin Entertainment. “The colorful costumes, music and amazing adventures that provide the formidable foundation for the animated series lend themselves to live theater production, and we are honored that Genius Brands has entrusted us to develop another exciting platform for its young fans to engage with the Rainbow Rangers characters.”

Lloyd Mintz, Genius Brands’ senior VP of global licensing, noted: “The consumer response to Nick Jr.’s introduction of Rainbow Rangers demonstrates that the brand’s plethora of licensing partners are on track to benefit from what promises to be one of 2019’s hottest new preschool entertainment properties. Todd Gershwin and his amazing team of live stage performance professionals share our vision for this dynamic property. As a longtime producer, Todd has developed and produced numerous successful theatrical productions, Broadway shows, concerts and tours for various iconic brands, and we are all very excited to place Rainbow Rangers in his very capable hands.”