Peppa Pig Named Super Brand by Alibaba’s Tmall


Entertainment One (eOne) has entered into a retail partnership involving Peppa Pig with Alibaba’s e-commerce platform Tmall in China.

The popular preschool property was selected as the first Super Brand Day promotion of 2019, and will be given top placement on Tmall’s homepage and targeted marketing campaigns. The news was celebrated during a special launch ceremony yesterday at Peppa Pig World in the U.K.’s Paultons Park.

Mike Hu, the president FMCG at Tmall, commented: “Since its launch three years ago in China, Peppa Pig has become a beloved brand for families. To celebrate naming Peppa Pig as one of our super brands, it seemed only fitting to travel to the home of Peppa Pig to commemorate the start of our partnership. We are thrilled to give the more than 600 million annual active consumers on our China marketplaces the opportunity to enjoy special discounts and promotions on Peppa Pig merchandise.”

“We’re delighted to be extending our partnership with Alibaba by working with Tmall on this hugely exciting commercial opportunity,” added Ami Dieckman, the senior VP of eOne Family & Brands. “As one of the largest B2C e-commerce platforms in China, Tmall is a powerful part of our retail offering and we’re honored that Peppa Pig has been selected for their Super Brand Day. We look forward to working with them to lay the foundations for brand longevity in this market.”