Genius Brands Expands Llama Llama North American L&M Program


Genius Brands International has signed new partners for its North American consumer products program for the preschool brand Llama Llama, which becomes available on Netflix today.

Genius Brands inked licensing deals with Franco MFG (bedding), Cuddle Barn (animatronic plush toys), Intimo (sleepwear), Prime Party (online party supplies) and Myself Designs/Myself Belts (belts). Genius Brands is also collaborating with Kids Preferred on the development of a line of Llama Llama plush.

New product for the brand is expected to begin rolling out at retail later this year. The 15×30-minute animated series is available on Netflix worldwide. It is based on the New York Times best-selling book series by author and illustrator Anna Dewdney and features the voice talent of Jennifer Garner.

Llama Llama is an indelible property that has already demonstrated unprecedented appeal among consumers throughout the world and deserves only best-in-class partners to drive the global growth of this phenomenal property,” said Lloyd Mintz, the senior VP of global consumer products. “The massive fan base for Llama Llama demands an organic, authentic strategy that both protects and expands the consumer’s experience and engagement with the brand, and that’s exactly how we have devised this remarkable opportunity for licensees.”