Fred Rogers Productions Promotes for Licensing

Fred Rogers Productions has promoted Matthew Shiels from director to VP of business and legal affairs.

In addition to his various legal responsibilities, Shiels will now oversee licensing for the company and its brands. Shiels joined Fred Rogers Productions in 2017 and has been advising the company on general corporate matters and responsible for agreements covering program development, production and distribution, merchandise licensing, IP, copyright and trademarks, and the administration of a music library.

He reports to COO Christopher Arnold.

“Matt is a valued member of our senior executive team,” said Arnold. “He has formed and strengthened relationships with our partners while shaping and implementing our strategic vision for international distribution, licensing, and merchandising. Most importantly, Matt models our core values of thoughtfulness, respect, and dedication to his craft.”

“I feel privileged to work with such a talented and dedicated team who is committed to advancing our mission of providing quality, meaningful content for children and their families around the world,” said Shiels.