Fred Rogers Productions Hires for Fundraising Role

Fred Rogers Productions has appointed Aleya Crable Jennings to be the company’s new director of corporate sponsorships and individual giving.

In her new role, Jennings will direct corporate and individual fundraising efforts to support Fred Rogers Productions’ education and social missions.

Jennings will report to President and CEO Paul Siefken, who she will assist in developing and implementing a comprehensive corporate sponsorship strategy and cultivate and manage ongoing donor relationships.

Prior to joining Fred Rogers Productions, Jennings was associate VP and group account director at Gatesman. Before that, she was a senior marketing specialist at PNC.

Siefken said: “Aleya is an accomplished professional with extensive experience orchestrating multifaceted campaigns and innovative solutions for clients. I’m looking forward to working with her to build upon our relationships with corporate sponsors and donors in support of our work for children and families.”

Jennings added: “I’m so excited to be part of the ‘Neighborhood.’ I’ve long admired Fred Rogers Productions for its quality programming that has been such an important part of children’s lives for generations. I’m thrilled to join the organization and help ensure that its programming and community outreach initiatives continue to serve kids and families everywhere.”