Fisher-Price On Board Boat Rocker’s New Series

March 23, 2017 Joanna Padovano Tong
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TORONTO: Boat Rocker and Industrial Brothers have entered into a master toy partnership with Fisher-Price for the new original series Kingdom Force, about a team of disaster-fighting animals.

Kingdom Force will be co-produced by Industrial Brothers and Boat Rocker Studios. Boat Rocker’s Rights, Brands and Digital teams will manage multiplatform IP development for the property. Boat Rocker will distribute the preschool show internationally and handle L&M on all platforms, while also overseeing digital and brand initiatives. Fisher-Price, Boat Rocker and Industrial Brothers will work together at the earliest stages of development to maximize opportunities for Fisher-Price’s branded toy line.

“We are thrilled to be working with the industry leaders at Fisher-Price and we look forward to expanding the show’s development initiatives with our partners at Boat Rocker,” said Matt Fernandes and Arthur Spanos, co-founders of Industrial Brothers.

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“The opportunity to partner with Fisher-Price on an original series of this scale is a testament to our shared commitment to the unique creative qualities of Kingdom Force and to the world-class partnership that has developed between Industrial Brothers and Boat Rocker,” noted David Fortier and Ivan Schneeberg, co-executive chairmen of Boat Rocker Media. “As Boat Rocker Media expands its mandate in 2017 to include enhanced development and production financing of original series, we see Kingdom Force as the perfect opportunity to showcase how the expertise of each of our divisions will bring this new series to a global audience on multiple platforms.”

“We are committed to partnering with the best, and Kingdom Force is a great opportunity for us to bring to life original characters and a world that appeals to today’s preschoolers,” added Lauren DeFeo, the VP of global marketing for Fisher-Price Friends. “We’re thrilled to soon be able to offer families across the globe a variety of ways to play out all the fun and action inspired by this new series.”