Eye Present Enters Co-Pro Pact with Gigglebug


London-based Eye Present has signed on to co-produce the animated series Best and Bester with Finland’s Gigglebug Entertainment.

Best and Bester is a buddy comedy about two characters who can transform themselves into whatever they want once a day. The 78×7-minute show is being accompanied by an online chat game that is already in beta testing on Facebook’s new Messenger gaming platform.

Genevieve Dexter, the CEO of Eye Present, commented: “Having concentrated on IP with an established fan base (to date Xephos & Honeydew, The Yogscast and Flix by Tomi Ungerer), we were attracted to this original property at Cartoon Forum by the concept’s ability to get kids involved with comparing their favorite things across a range of different media. We were also very impressed with Gigglebug’s infectious sense of humor and ability to tell cross-platform stories.”

“As well as having a great track record in financing properties, Eye Present are right at the forefront of producing content for new platforms as well as developing B2C marketing initiatives for their brands,” added Anttu Harlin, the CEO of Gigglebug. “Our mission is to create positive content with an impact. While Best and Bester is pure comedy at heart, it also opens kids’ eyes to the endless possibilities that are available to them in this world and celebrates the freedom of opinion.”