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European Broadcasters License Yu-Gi-Oh! ZEXAL

October 15, 2012 World Screen

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Richard Dickson on the Mattel Playbook

Richard Dickson, the president and COO of Mattel, highlighted the crucial role IP plays in the company’s overall brand-building strategies at the TV Kids Festival today in conversation with Anna Carugati.

TV Kids Daily provides updates on the children's media business, including news about the latest shows, sales deals, licensing and merchandising trends, developments in digital media and more.