eOne Creates New Role in LatAm Push


LONDON: Entertainment One (eOne) has strengthened its operations in Latin America by appointing Bruna Sawada to manage its portfolio of TV properties, including Peppa Pig, Ben & Holly’s Little Kingdom and PJ Masks.

Sawada joins eOne in the newly created role of regional territory manager for Brazil. Based in eOne’s new São Paulo office, Sawada will execute a localized strategy to expand the footprint of the brand portfolio throughout Brazil. Additional team members based in the firm’s London office will bolster the LatAm infrastructure by providing dedicated retail marketing and product development resources.

Sawada will report directly to London-based Murilo Hinojosa, who leads consumer products for the entire Latin American region. Hinojosa will continue to build a dedicated team across all commercial functions with a strategic focus on building the licensing programs of its key properties in Brazil. Working in close collaboration with eOne’s global franchise management team based in London, he will also oversee the firm’s relationships with local licensing agents, retailers and broadcasters within Latin America. Hinojosa reports to Ami Dieckman, the head of international licensing for eOne Family.

Dieckman commented: “Brazil is a strategic focus for growth across all our properties and a newly shaped and strengthened team under Murilo’s vision will be key to unlocking the commercial potential of our brands in this territory.”

In addition, eOne’s popular brands, including Peppa Pig and PJ Masks, will be showcased at Abrin Toy Fair in Brazil with new toy ranges, and Ben & Holly’s Little Kingdom will be launching at retail in Brazil this year.