DreamWorks Channel Lands in Sub-Saharan Africa

NBCUniversal International Networks (NBCUIN) has struck a deal that brings the DreamWorks channel to the StarTimes platform across Sub-Saharan Africa.

The DreamWorks channel made its debut on the StarTimes platform yesterday as a 24-hour service dedicated to kids’ and family entertainment. Titles available at launch include Dragons: Race To The Edge, All Hail King Julien and The Adventures of Puss In Boots as well as Dinotrux and Noddy Toyland Detective.

Lee Raftery, managing director of NBCUniversal International Networks for EMEA, commented: “Collaborating with StarTimes on bringing DreamWorks channel’s award-winning shows and beloved characters to Sub-Saharan Africa is a key milestone for our business. We look forward to bringing young viewers the DreamWorks experience, with its compelling slate of adventurous and imaginative animated series, all in one family destination.”

Lily Meng, head of StarTimes Media Division, said, “We are excited to bring DreamWorks to Africa. This launch demonstrates our continuous commitment to providing premium content to African families. And it comes at a very timely moment, while most kids and parents are staying home.”