DHX Media Programming Lands on Virgin TV

DHX Media has licensed 615 half-hours of content to Virgin TV for streaming in the U.K. and Ireland, and TV3 Ireland for linear broadcast.

A total of 30 titles from the company’s catalog have been licensed on a non-exclusive basis. The agreement includes seasons 15 through 19 of Bob the Builder and nine specials; seasons 6 through 9 of Fireman Sam as well as three specials; the first five installments of In the Night Garden; seven Air Bud movies; and the DHX Media original animated series Cloudy with a Chance of Meatballs.

Wiebke Hoefer, DHX Media’s senior director of sales for Germany, Switzerland, France, U.K. digital and multi-territory digital, remarked: “We’re thrilled to have signed our third and largest deal to date with Virgin TV, reinforcing our position as a go-to provider of kids’ content to the world’s top SVOD and linear broadcasters. Virgin TV offers an excellent platform for kids in this market, and we’re thrilled that their viewers will be able to enjoy a great selection of our library titles, plus the latest original, Cloudy with a Chance of Meatballs.”

David Bouchier, the chief digital entertainment officer at Virgin TV, said: “We are very excited to have concluded our biggest kids’ programming deal to date, covering over 600 half-hours of some of the most loved kids’ characters. The addition of multiple seasons of Bob the Builder, Fireman Sam and In the Night Garden, as well as full-length movies, really does underline our commitment to a market-leading kids’ offer for Virgin TV.

“Our youngest viewers have never had a broader, bigger and more diverse choice of entertainment! Kids’ content is a clear focus for us at Virgin TV and it is great to have DHX Media on board as a key supplier to bring children and their parents more of the programming that they want to watch.”