Desigual Developing Adventure Time Fashion Collection

LONDON: Cartoon Network Enterprises has inked a global licensing deal with Spanish fashion label Desigual for the kids’ brand Adventure Time.

Through the deal, Desigual is set to launch a new fashion collection for girls and teens ages 4 to 14 across its global network of 14,000 retail outlets in Q1 2016. The lineup will include a crop top and a reversible hoodie, along with dresses, T-shirts, leggings, fleeces and scarves.

Produced by Cartoon Network Studios, Adventure Time airs across Europe, the Middle East and Africa. There are more than 80 active licensees across the region.

Daniel Pérez, the brand communications director at Desigual, said: “Desigual is about creativity, self-expression and optimism. Our kids’ collection is truly a reflection of our philosophy with colorful, comfortable and playful garments created to foster imagination, fantasy and creativity.”

Johanne Broadfield, the VP for Cartoon Network Enterprises at Turner Broadcasting System EMEA, added: “Cartoon Network and Desigual complement each other perfectly—both are all about originality and celebrating individuality. This new collection reflects the quirky, cool qualities of Adventure Time while maintaining the distinct handwriting design Desigual fans know and love. The scale of Desigual’s retail operation will amplify the brand’s fashion credentials on a global scale.”