DC Super Hero Girls Stationery Rolls Out in the U.K.

LONDON: Pyramid International and Warner Bros. Consumer Products have launched the U.K.’s first stationery range for DC Super Hero Girls, the all-new universe featuring iconic DC female superheroes, including Wonder Woman, Supergirl and Batgirl.

Designed for girls aged 6 to 12, Pyramid’s range of licensed DC Super Hero Girls stationery features colorful notebooks in a range of sizes, including A4, A5 and A6. There are also three stationery sets, larger stationery gift items and a line of pens, highlighters, pencil cases and a collapsible storage box. The range is currently available throughout the U.K. at Toys“R”Us, WH Smith, Amazon, HMV and The Range.

Mordy Benaiah, the licensing director at Pyramid International, said, “We are so excited to introduce the first range of DC Super Hero Girls stationery to the U.K. market. Our longstanding relationship with Warner Bros. Consumer Products UK means we are always working with the very best licensed properties and DC Super Hero Girls is no exception. The brand is authentic and aspirational and we’re confident that our fun social stationery will help fans reach their creative potential and unlock their own unique talents.”

“Pyramid is one of our longest-standing licensees,” commented Preston Kevin Lewis, the general manager of Warner Bros. Consumer Products UK and Ireland. “They are experts at connecting with the tween and teen audience through bold social stationery that makes a statement whilst remaining absolutely true to our core brand values. The DC Super Hero Girls range brilliantly reflects the exciting characters and colorful animation of the series; it’s a fantastic addition to the program that’s now making a huge impact at U.K. retail.”