Daniel Tiger Scores $2 Million in Funding

CAMP HILL: The Rite Aid Foundation’s KidCents program has given a $2 million donation to The Fred Rogers Company to support the production of the Emmy-nominated preschool hit Daniel Tiger’s Neighborhood, which airs daily on PBS Kids.

KidCents allows members of Rite Aid’s Wellness+ with Plenti program to round up their purchases to the nearest dollar, giving their change to one of more than 300 nonprofit organizations dedicated to improving the health and wellbeing of children. Through the partnership with The Fred Rogers Company, a special Rite Aid Foundation underwriting spot will broadcast before and after every episode of Daniel Tiger’s Neighborhood starting in February. Underwriting credits will also be featured on digital platforms.

“The mission of The Fred Rogers Company perfectly aligns with The Rite Aid Foundation’s goal of supporting the health and wellbeing of children in the ‘neighborhoods’ we serve,” said Rite Aid CEO of stores and president of Rite Aid Corporation Ken Martindale, who also serves as president of The Rite Aid Foundation. “A beloved part of households nationwide, every day, Daniel Tiger and his friends are teaching young viewers important life lessons and social skills, helping them grow and learn. The Rite Aid Foundation is proud to partner with The Fred Rogers Company and Daniel Tiger’s Neighborhood and join them in their efforts to promote positive childhood development in the most formative years.”

“We are so grateful to The Rite Aid Foundation for its invaluable support, which will allow us to continue to positively reach and connect with millions of young children and their families throughout the U.S.,” added William Isler, the president of The Fred Rogers Company. “Just as The Rite Aid Foundation’s KidCents program serves communities from coast-to-coast, Daniel Tiger’s Neighborhood is a close and trusted friend to preschoolers and their moms, dads and caregivers in communities nationwide, and we look forward to serving many more families in the years to come with the help of this generous donation.”