Cyber Group Taps TV5MONDE Alum to Lead Digital

Cyber Group Studios has hired Loic de Boudemange, a former TV5MONDE exec, as its VP of digital development and operations, responsible for the company’s digital division.

Previously, de Boudemange served as TV5MONDE’s social media manager. In his new position, he will lead all digital operations for Cyber Group, including the development, production and exploitation of content on digital platforms. He will also oversee the company’s content for all social platforms.

Working under Raphaelle Mathieu, senior VP of sales, acquisitions and new media, de Boudemange will develop the digital strategy for Cyber Group’s productions in all markets, including the development and production of content based on in-house and third-party brands and IP. He will also collaborate with WildBrain to expand the company’s digital audience and online international exposure.

Pierre Sissmann, the chairman and CEO of Cyber Group Studios, said: “Digital development is a key aspect of the company’s future and we are thrilled to welcome Loic to break uncharted new ground in the digital space.”