Cyber Group Studios Ups Pierre Belaïsch

Cyber Group Studios has promoted Pierre Belaïsch to chief creative officer of the company.

Belaïsch will now oversee the creative affairs of Cyber Group and set the vision and strategy for its series development slate. He will also oversee creative continuity from the development stage through the production process, ensuring each series meets client expectations and resonates with the target audience.

He will work closely with Raphaëlle Mathieu, COO, who is in charge of financing the new series, overseeing their production and selling them to broadcasters and streamers worldwide.

Also in his new role, Belaïsch will supervise the company’s North American development, currently led by six-year company veteran Ira Singerman, and support and coordinate the creative development strategies of Cyber Group’s partner studios, A Productions in Bristol, Graphilm Entertainment in Rome and Scrawl Animation in Singapore.

Prior to this, Belaïsch spent five years as senior VP of creative development. Over those five years, series such as 50/50 Heroes, Press Start!, Alex Player, Final Fantasy IX and The McFire Family were developed.

Before joining Cyber Group, Belaïsch spent six years at Gaumont Animation as chief operating officer and produced animated series such as Calimero; Noddy; Belle and Sebastian; Dude, That’s My Ghost!; and Furry Wheels. He also spent 11 years at Lagardère Channels as general manager of programming and broadcasting, where he created and managed Canal J, Tiji, Filles TV, Virgin17, MCM and Gulli; two years at TF1, where he contributed to the creation of TFOU; and eight years at Leo Burnett as a media planner and key account manager.

As chief creative officer, Belaïsch succeeds Pierre Sissmann. He will report directly to Dominique Bourse, chairman and CEO.

“Pierre’s immense talent lies in his unique artistic intuition, a rare alchemy resulting from his long experience as a broadcaster and producer,” Bourse said. “His role in the growth of the company is crucial because at Cyber Group Studios, everything stems from artistic creation. I have no doubt that Pierre and his team’s developments will win over broadcasters and streaming platforms around the world. His experience in the advertising field will also be valuable in developing high-impact content for social networks.”

Belaïsch commented, “I’m thrilled about this promotion and grateful to Dominique for his confidence in me. Our industry is going through a very tough period of disruption. These moments are both difficult and exciting because they expand the field of possibility. With our exceptional team, we’re going to turn this into an opportunity and make sparks fly!”