Cyber Group Studios has appointed Medialink Animation International as the licensing agent in Southeast Asia for its preschool animated property Gigantosaurus.
The deal will strengthen the exposure of the Gigantosaurus IP and create new licensing opportunities in Taiwan, Thailand, Vietnam, Singapore, the Philippines, Malaysia and Indonesia. Medialink aims to further grow the merchandise, promotions and events business for the brand.
Gigantosaurus, the multi-award-winning adventure-comedy series is based on Jonny Duddle’s book, features four dinosaur friends who take preschoolers on exciting, comedy-filled adventures as they dare to be themselves and explore the world beyond their nests. The series currently airs on Disney around the globe and is set to hit U.K. screens on the free-to-air channel Tiny POP next year. The show is also confirmed to broadcast on free-to-air channels in other territories, such as France Télévisions, Germany’s Super RTL and Italy’s Rai Yoyo. Content is also available on Disney’s YouTube channel and will come to Netflix.
Noletta Chiu, executive director of Medialink Group, said: “Gigantosaurus is the perfect preschool brand for licensing. Both boys and girls love it very much. We are excited to work together with Cyber Group Studios. As a licensing agent, Medialink has the expertise and experience in building strong preschool brands in Southeast Asia. We have made successful launches and events for international preschool brands that are well supported by consumers and retailers alike. With our strong network in the market, we have the leverage to further develop Gigantosaurus in toys, home products, apparel, characters’ meet and greet, and mall events. We look forward to bringing new and successful elements to Gigantosaurus.”
Bruno Danzel D’Aumont, from the international licensing and marketing department at Cyber Group Studios, added: “Gigantosaurus is a global brand with an ambitious merchandise licensing program. We are delighted to work with Medialink as licensing agent in Southeast Asia. Medialink has a talented team with a strong experience and great expertise in the licensing business and retail development. I am confident that they will contribute to the success of Gigantosaurus in all product categories.”