Corus Extends Deal with Cartoon Network in Canada

TORONTO: Corus Entertainment has expanded its partnership with Turner’s Cartoon Network in Canada in a new multiyear broadcast and merchandise agreement.

In addition to Cartoon Network extending its channel deal with Corus Entertainment, Corus’s Nelvana has become the exclusive merchandising agent for the network’s hit brands, including The Powerpuff Girls, Adventure Time, Steven Universe and Ben 10. Nelvana will develop a variety of licensed products for the properties spanning secondary and seasonal toys, softlines, food and beverage, sporting goods and consumer electronics. This fall will see the launch of a selection of Powerpuff Girls toys from Spin Master in Canada.

“We are delighted to expand our relationship with Cartoon Network and its dynamic roster of fan-favorite brands,” said Colin Bohm, the executive VP of international development and corporate strategy at Nelvana. “Cartoon Network Canada continues to delight our audiences with its terrific lineup of shows and we’re thrilled to be enhancing the fan experience through a wide range of merchandise that enables them to engage with the brands in exciting new ways.”

“We are looking forward to building our successful partnership with Corus with the addition of Nelvana on the licensed merchandise side,” added Peter Yoder, the VP of consumer products at Cartoon Network Enterprises. “Together, we’ll be able to deliver unique and creative content and series-inspired product to fans all across the Canadian marketplace.”