Nelvana Inks L&M Deals for Sesame Street 50th Anniversary


Corus Entertainment’s Nelvana has collaborated with the Canadian fashion design houses Smash + Tess and Peace Collective to celebrate Sesame Street’s 50th anniversary.

Smash + Tess launched its Sesame Street x Smash + Tess line featuring limited edition rompers for both adults and kids earlier this month, donating all proceeds from the first day of their availability to the Sesame Workshop Yellow Feather Fund. Peace Collective is rolling out its Sesame Street line in stores and online on November 14. The exclusive collection pairs Sesame Street characters with Peace Collective’s trademark slogans across apparel and accessories for both adults and kids, including sweaters, t-shirts, hats, mugs, pins and magnets.

Sesame Street’s landmark 50th season kicks off with the Joseph Gordon Levitt-hosted prime-time special Sesame Street’s 50th Anniversary Celebration, which will air on Saturday, November 16, on Global. The 50th season of Sesame Street premieres on Sunday, November 17, on Treehouse.

Carly Slack, director of marketing, licensing and retail at Nelvana, said: “We are ecstatic to be partnering with two renowned Canadian-based fashion companies to help celebrate Sesame Street’s 50th anniversary. As the Canadian licensing agent of Sesame Street, we believe Smash + Tess and Peace Collective have both brought the beloved Sesame Street characters to life in new and innovative ways that will resonate well with our fans.”

Gabriela Arenas, Sesame Workshop’s VP of licensing for North America, added: “As we celebrate 50 years—and look ahead to 50 more! We want fans and families to remember the timeless lessons they learned on Sesame Street: We’re all different, but we’re all the same, too. And a little kindness goes a long way. So we’re thrilled to collaborate with two Canadian companies that celebrate inclusivity, self-expression and joy!”