CMF & Shaw Rocket Fund Partner for Tech-Focused Kids’ Content


The Canada Media Fund (CMF) and Shaw Rocket Fund (SRF) have teamed up to help fund production for Canadian digital animated series aimed at children and youth audiences that encourage the use of new technology.

Called the CMF-SRF Kids Digital Animated Series Program, the initiative will have a total budget of C$3.3 million ($2.5 million). The maximum contribution provided to a project funded through the program must be less than C$525,000 ($397,000) or 75 percent of the project’s eligible costs. The CMF will contribute two-thirds of the funds, while the Shaw Rocket Fund will provide one-third.

Applications for financing through the CMF-SRF Kids Digital Animated Series Program must be submitted to SRF by April 10.

Valerie Creighton, the CMF’s president and CEO, said: “At the CMF we believe great partnerships achieve great results. We have established partnerships with several Canadian and international funds to leverage expertise and pool resources. We’re delighted to now partner with Shaw Rocket Fund to draw on their expertise and boost kids’ programming on digital platforms.”

Agnes Augustin, president and CEO of SRF, added: “The incredibly tech-savvy Generation Z is constantly exploring digital platforms to find new content that speaks to them. By partnering with the CMF, we’ve been able to develop an exciting investment program that will stimulate the creation of original animated digital content for kids. We know how innovative Canadian producers are, and we can’t wait to see what new ideas stem from this program.”