Saturday, July 11, 2020
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Cloudco & Irregular Choice Align for Care Bears Collection


Cloudco Entertainment and the online retailer Irregular Choice have partnered to launch a Care Bears-inspired accessories collection.

The 34-piece collection features new styles that showcase each bear’s individual personality, highlighting the Care Bears’ belly badge powers of sharing, caring, friendship and courage. Each style is filled with intricate details with the vintage art style, including rainbows, plushie stars, sparkling gems and color combinations.

Sally Glover, international brand and marketing manager at Irregular Choice, said: “Irregular Choice has always been about spreading joy, playing with color and having fun, so skipping through Care-A-Lot—a world filled with rainbows, fluffy clouds and cute, cuddly bears—was a perfect fit for the brand. We had so much fun creating this Care Bears collection and can’t wait to share it with the world!’

Roubina Tchoboian, VP of international licensing at Cloudco Entertainment, said: “We are thrilled to be launching another accessories collaboration with Irregular Choice. Their creative approach brin

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at [email protected]


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