Cloudco Aligns with J&M Brands for Care Bears


Cloudco Entertainment has signed an agency deal with J&M Brands to manage the Care Bears brand across Belgium, the Netherlands and Luxembourg.

Per the agreement, J&M Brands will manage all Care Bears consumer products and licensing initiatives, with a focus on the upcoming relaunch of Care Bears toys with new master toy partner Basic Fun! In 2019, Cloudco introduced Care Bears: Unlock the Magic, a 2D-animated series featuring an all-new look and mission for the bears that were first introduced in 1982. The new series launched on Tiny Pop in the U.K. and Boomerang and Cartoon Network in the U.S.

Jannienke Mulder, CEO and co-founder of J&M Brands, said: “We are honored to represent such an incredible and well-loved brand, and thrilled to be working with Cloudco Entertainment. The Care Bears are a very famous brand for many decades in our territory. Benelux consumers love the comeback of the ’80s, and therefore, this fun retro brand will be a great success in our territory.”

Roubina Tchoboian, VP of international licensing for Cloudco Entertainment, said: “With the new look from the Care Bears and a growing interest in Care Bears merchandise, now is the perfect time to build Cloudco’s licensing program with the most respected agencies in each of the big markets. J&M Brands, with its deep understanding of the Benelux market and experience of working with many major international brands, is an ideal partner to launch the next phase of the Care Bears brand in Benelux.”

Tchoboian added: “Bavaria Sonor Licensing is one of the leaders in the German-speaking licensing market, and together, we are confident that we will be able to expand the brand’s presence and bring messages of positivity to Germany, Austria and Switzerland.”