Cinedigm Extends Partnership for Magic School Bus & More

Scholastic is continuing a multiyear partnership that sees Cinedigm serve as the distributor of home entertainment programming in the U.S. and Canada for properties such as The Magic School Bus and Storybook Treasures.

As part of the multiyear extension, Cinedigm will bring Storybook Treasures, Stellaluna and the original The Magic School Bus TV series to retailers in North America. This fall, Cinedigm will release three SKUs of The Magic School Bus, including The Magic School Bus: Sky’s the Limit, The Magic School Bus Takes First Place and The Magic School Bus: Greatest Original Episodes. The deal includes both physical retailers and manufacture-on-demand opportunities.

“We have enjoyed working with Scholastic over the last 15 years and are thrilled to continue our partnership,” said Yolanda Macias, the executive VP of content acquisitions and digital sales at Cinedigm. “Scholastic’s goal is to ‘Open a World of Possible for children across the globe’ and we are thrilled to help them fulfill that mission.”